In this hands-on workshop, you will learn the ins and outs of using both traditional and social media to boost a grassroots organizing campaign. Hear about how to attract press attention to your issues and events and develop relationships with reporters. Develop the skills to express your message effectively and ensure that those affected by your issues have a voice.

Gina Chiala is the Executive Director of the Heartland Center for Jobs and Freedom.  Gina has many years of experience bringing press attention to social justice campaigns. Michele Watley is an award-winning strategic communicator and event planner and the former African-American Outreach Political Director with the national Bernie Sanders campaign.